Our Story

Rethos stemmed from a passion to see change. We grew tired of watching businesses make a profit off negatively impacting our health, communities & planet. There must be another way.


So we created Rethos. To help responsibly-minded individuals & businesses create better habits by making responsible choices accessible & worth it.


You deserve better choices.

For you. Your Community. Your Planet.


“The greatest threat to our planet is the belief that someone else will save it”

-Robert Swan OBE


Chris Tickell

Chris leads marketing and the design process at Rethos. He’s passionate about using business as a force of change. Business should be a service to help people live happier, healthier lives, create positive community, and never negatively impact our beautiful planet. He’s inspired by responsible design & the circular economy as solutions to a bright future. He's also a certified personal trainer and leads Rethos’ Wellness Workouts both online and in our home town, Vancouver, B.C.

Jordan has a passion for operations and employee development. He's led fast paced operations at small businesses in downtown Vancouver, to global chains, driving success beyond profit margins. While being operationally focused, Jordan believes that people and collaboration are the key to success. His number one rule in business, stay positive. Things get easier after that.


Jordan Castillo