Consumers now demand responsible products. Superior value. Socially inclusive. Planet positive.
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We help like-mined businesses scale through a model and process that makes being responsible accessible and feasible.
Think responsibly. Build rapidly. Impact radically.
"Coming together is a beginning, staying together is progress, and working together is success."
Rethos Product Design
We’re in the process of designing our very own responsible range.
Hint, it’ll help keep you fresh!
We can’t wait to share these with you.
Beneficial. Inclusive. Sustainable.
Real soap is a combination of a fat, alkali & water, invented as far back as 2800 BC. Real soap is made from only natural ingredients, and is therefore gentle & safe for all skin types. Once we switched, we have not needed to moisturize since.
Body washes are a base of water & chemical surfactants and/or detergents usually combined with oils, moisturisers, fragrances, colourants and preservatives. As your skin is your biggest organ a lot of these synthetic ingredients get absorbed into the body.
Many ingredients are often grown, harvested & transported for a single use. That’s a lot of energy, resources & love. Lots of used ingredients still hold many benefits and repurposing them can be an effective way to reduce waste & increase benefits in other products. Did you know that the antioxidants in coffee actually increase as it brews?
Our soaps use repurpose ingredients from local businesses such as espresso & tea leaves from Matchstick, citrus rinds from The Juice Truck & hops from Faculty Brewery.
Essential oils are steam distilled extracts from plant material. Many are scientifically proven therapeutic to humans. When you smell essential oils, your brain responds by releasing endorphins (think: feel-good calm!), serotonin (think: boosted mood!), and even noradrenaline (think: stimulating and burst of energy!).
Fragrance oils on the otherhand are synthetically created in a lab to mimic these scents at a lower cost and stronger smell. They don’t however have any therapeutic affects and many have even been proven to have detrimental impacts on our nervous system.
Organic coconut & olive oils
Organic is a farming practice that foregoes the use of chemical pesticides & fertilizers. This generates healthier produce as well as healthier soils for biodiversity. We only use organic oils in our soaps so that it can be healthier for your skin & the planet.
Palm oil is well known to be a major cause of deforestation in south east Asia and around the world. However, a recent study has also shown that even palm oil from “certified” sustainable plantations has led to the deforestation of tropical forest. As palm oil is grown in a monoculture this leads to serious loss of biodiversity and even soil erosion. That’s why we refuse to use palm oil at all.
Local artisan made
We believe it is important to support our local community and businesses. That’s why we teamed up with Rene at Karma Suds who has been making organic soaps for 23 years. Her expertise in crafting soap give you one of the best bars around while you know you are supporting local artisans
We help connect your consumer’s needs to your business issues in order to craft impactful innovation & design strategy.
Consumer research & insights
Business issues & opportunities
Brand strategy & product positioning
We use a design sprint approach to ideate & prototype solutions. Getting user feedback early to maximize impact & speed to market.
We specialize in creating sustainable products with competitive advantage for the CPG & retail industries.
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